Zero Waste Design - A New Era of Sustainable Fashion
"Contemplating a piece of fabric as a future garment is almost a spiritual technique that removes unnecessary frustrations, sharps your concentration, and unleashes imagination. The fashion designer needs a real artistry for the creation of beautiful outfit from the bolt of fabric or accommodating leftovers with such aesthetic touch that does not diminish but enhances the final garment look. As Dr.Mark Liu says about Zero Waste designing : " It's like writing poetry ”. Yes, Zero Waste is a poetry and to create such a poetry the designer needs to listen to silence and to envision ideas; she needs a spirit of explorer and a desire of experimenter" Continue reading
This year, Elena was selected to be among just 11 international Zero-Waste designers to showcase at the recent AVANTEX-PARIS 1st International Trade Show in Paris dedicated to the innovation in Textile and Fashion.
Inspired by Russian constructivism, Elena's zero-waste designed jumpsuit was a part of "Zero-Waste designers" display.
"My apprehension of Zero-Waste is deeply connected to my tailoring practice where I have been following a care for fabric and smart way of pattern cutting. Through exercising practice-led research I often create my Zero-Waste design directly on a dres-sform. I believe this method effectively facilitates holistic collaboration between fabric, designer, and her idea.
While living and teaching Fashion Design in Asia I clearly see fashion industry alarming conditions and hence the necessity of implementing sustainable design practices in Asia and worldwide. Since 2016 I am running own fashion design courses with emphasis on sustainable fashion and Zero-Waste design" Elena Ryleeva - EWST fashionlab founder, 2019
"Zero extention of hidden square battle"
EWST fashionlab and Elena Fashion Design Workshop feature "Zero extension of hidden square battle" fashion collection 2014
Photography: Raja Siregar
Models: Michelle, Reti
"Zero extension of hidden square battle" is current development of "Absolute simplicity-Rectangulum" project (2013) where fashion designer has aimed to create patterns in shape of squared pieces thus enabling to produce the garment without any scrap left over (zero waste end up).
Metaphorically, the project is destined to reveal the challenge that designer meets when working with square surfaces in order to create a new shape. The process of transformation is an intentional break through which we call the "square battle" as soon as the squares do resist to the designer' invasion. To put it simply, the designer and her creation are both engaged in affair where the former is pushing the limits and the latter imposing minimalistic structuring. Alongside with photography the display presents the technical constituents of garment construction, namely pattern layout and draping process.
Zero-waste project at art exhibition
EWST fashionlab showcase at "Harmonia" multidisciplinary art exhibition. Casablanca, Feb. 2015
Zero-Waste Fashion personal Exhibitions
Fashion Ehibition &Fashion talk " Guide to Contemporary Fashion" in collaboration with FACE-fashion workshop, 22 June, 2017, Saigon, Vietnam.